Everyone knows S stands for Sportsfonts. But there’s that other S – nobody really knows what it stands for. Anyway one thing’s for sure: If there is something “cool”, then it is this S, the Universal S. ( Quentin showed me the video first, thank you!) High time someone (yours truly) drew a proper set of matching numerals: And what’s best: I also …
The M would be the star – this much was clear from the very outset, when Dominik Sabel of Done By People first got in touch with me to present his ideas for the rebranding of 1. FSV Mainz 05. What he had in mind was a geometric sans, obviously, but also a typeface that performs like a good squad – one that sets itself apart from the competition through a homogeneous mix of team players and a few outstanding individuals – with the M leading the way.
Read “Mainz 05 Custom Typeface”
Many people get emotional when it comes to the confusion of letters and digits. You can’t criticize the 2018/19 Adidas font enough, but not necessarily for the confusion of letters and digits – simply because names only consist of letters (and punctuation) and numbers only consist of digits. (What’s a big problem though is the confusion of letters …
Read “Letter S or digit 5?”
